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The Association for Tourism Tel Aviv - Jaffa
is a Municipal Company owned by the Tel Aviv Jaffa Municipality and its responsibility is to promote the city to incoming foreign as well as internal tourism.
Our duty is to encourage the arrival of visitors from overseas as well as Israeli visitors, to accommodate the tourists and make their stay a pleasant one while exposing our travel routes as well as tourist traps, along with cultural centers, accommodation centers, dining, leisure, and shopping locations.
The Association fulfills these duties through an array of activities, namely: hosting journalists and public relations activities, producing campaigns in Israel and abroad, producing and marketing unique tour routes, producing promotional materials, operating information bureaus, participating in global tourism conventions and actually functioning as the city's window to the world.
Our marketing activity is anchored on a number of key advantages:
• A breathtaking coastline and 300 days of sunshine per year
• A rich cultural atmosphere
• The city's fascinating history as the first Hebrew city and its connection to Jaffa, and its ancient port aged thousands of years
• The evolved nightlife scene
• Tel Aviv as a geographical center that can be the center-point of visits all around the country
• Tel Aviv as a culinary center
• Tel Aviv as a focus of creativity and unique vibrant atmosphere that is unrivalled anywhere in the world
All these are sources of attraction to our city, and they are what truly make Tel Aviv-Jaffa a non-stop city.
Senior positions:
Sabina Biran – Chairperson of the board
Etty Gargir – CEO of the Association
Merav Uziel – Deputy CEO
Daniella Davin – Coordinator
Ora Lanski, Maor Sadeh – Information Bureau and tour center staff
Ravid Weinberger, Simona Kedem-Margalit, Dana Goldstein - Private tours department
Irit Mor, Poli Vardi - Producers | 
